My career has always lived in two worlds — and I’ve spent 15 years building real expertise in both.
I’m a bilingual Latina communicator from the Rio Grande Valley. I currently serve as Communications Officer at The Center for American and International Law in Plano, TX, where I built the organization’s communications function from the ground up — architecting strategy, brand infrastructure, digital systems, and media relations across seven institutes. In four years I’ve unified a fragmented social presence of 54,000+ followers, generated $123K in free Google search advertising, earned back-to-back D CEO Nonprofit Award finalist nominations from a field of 800+ entries, placed features in the Dallas Morning News, and directed CAIL’s 75th Anniversary campaign, video production, and microsite.
Alongside that work, I’ve spent 15 years in professional soccer communications — serving as Venue Press Officer for the 2025 Concacaf Gold Cup at AT&T Stadium, directing media operations as CMO for the Concacaf Champions Cup in Los Angeles, and authoring Media Operations Plans for three consecutive MexTour Live concerts including the Rose Bowl. In 2026, I was shortlisted by FIFA for Media Operations & Services Venue Management across all World Cup 2026 host cities.
Before all of this, I was a bilingual International Communications Intern at MLS headquarters in New York, a communications consultant, and a National Communications Director who grew a real estate education brand into the largest social media following among U.S. real estate education providers — and authored the nomination that put its founder on the cover of HousingWire Magazine.
I believe communications done well is both strategically precise and deeply human. Whether I’m in a press box or a boardroom, that standard doesn’t change.
Karla Larraga 