Category: media relations
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Tailoring the Medium to the Message
Not all internal updates are newsworthy, but that doesn’t diminish their value. Tailoring communication channels to suit each type of news is crucial. Strategic emails, social media, web announcements, newsletters, podcasts, webinars, video content, and infographics are all effective tools for different kinds of updates, ensuring maximum impact and engagement.
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Capturing the Spotlight: Understanding Newsworthiness
As communication pros, it’s tough to explain why not every initiative is newsworthy. To stand out in a sea of stories, consider if it’s timely, relevant, impactful, unique, and emotionally engaging. By pitching only significant news, you build trust with the media and establish yourself as a reliable source. This approach strengthens your relationship with…
Karla Larraga 