Tag: media relations
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Capturing the Spotlight: Understanding Newsworthiness
As communication pros, it’s tough to explain why not every initiative is newsworthy. To stand out in a sea of stories, consider if it’s timely, relevant, impactful, unique, and emotionally engaging. By pitching only significant news, you build trust with the media and establish yourself as a reliable source. This approach strengthens your relationship with…
Karla Larraga 