The team at Forbes asked shared the opinions of 10 Forbes Communications Council members regarding the most important factors to consider when evaluating compatibility with an influencer.

My response: “Since social media is leaning toward a policy of transparency in influencer brand partnerships, audiences are more aware than ever that influencers are paid to promote products. Knowing this, don’t only make sure they resonate with customers and align with company values, but also research how the influencer engages with audiences in other sponsored posts to gauge their effectiveness and potential ROI.”

What has been your best experience working with social media influencers? What about your worst?

Read full Forbes article here.