Category: Uncategorized
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CAIL’s 75th Anniversary feature article in the November Issue of the Texas Bar Journal
We had the very special opportunity to feature an article highlighting CAIL’s rich history, mission, and impact over 75 years in The Texas Bar Journal. The Texas Bar Journal is the official State Bar of Texas publication and the only legal magazine reaching every attorney in Texas. According to the Texas Bar Journal’s media kit,…
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Congratulations on 25 years, MLS!
Congratulations on 25 years, MLS! After participating in Major League’s Soccer Media Marketing Tour in Los Angeles last week, I can’t help but share a quick note regarding how honored I feel to continue to be invited to be a part of the soccer world. It’s been over 10 years since I interned at the…
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A New Chapter
After six years as communications director for Champions School of Real Estate, the largest real estate school in the country, Karla Lárraga is taking her career in a new direction in the Dallas-Fort Worth Metropolitan area.
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11 Creative Ways To Leverage YouTube For Your Brand’s Marketing Efforts
In the digital age, video marketing is one of the hottest ways that businesses can share their content with potential customers. One of the largest video sharing communities is YouTube, with over 1.9 billion users logging in each month worldwide. Forbes asked its Forbes Communications Council Members how they would recommend brands leverage YouTube to engage with…
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Nomination Submission Secured Placement for HousingWire Magazine’s 2019 Women of Influence
I wrote and submitted a nomination for Champions School of Real Estate’s CEO/founder Rita Santamaria to be considered for HousingWire Magazine’s 2019 Women of Influence issue in April. It was exciting to get the news that Rita was not only recognized as a 2019 Women of Influence, she was also hand-selected to be one of the…
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What do you wish you knew when you first started your career?
The team at Forbes asked the classic question: What do you wish you knew when you first started? My response: “Accept early on that you don’t know what you don’t know, so be intentional about seeking the perspectives of those who have been in your shoes before you. Appreciate constructive criticism—it will only make you…
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Is That Influencer Compatible With Your Business?
The team at Forbes asked shared the opinions of 10 Forbes Communications Council members regarding the most important factors to consider when evaluating compatibility with an influencer. My response: “Since social media is leaning toward a policy of transparency in influencer brand partnerships, audiences are more aware than ever that influencers are paid to promote…
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What should a company do during the first 24 hours of a crisis?
The team at the Forbes Communications Council asked members what essential strategies we’d recommend a company do during the first 48 hours of a crisis. My response: “All key players — executive team, legal team, relevant parties — should be completely briefed on the situation, but there should be one point of contact for all communications…
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Look Ahead: December Content Planning
As many of you know, I enjoy working with individuals to help them develop social media content plans that are tailored to meet their goals and objectives. One agency process that benefits EVERYONE is planning + a great content calendar! Consider the blog series a cheat sheet – I’m linking important information about holidays and…
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Talking Social Media on Champions School of Real Estate’s August Super Star Interview
Communications expert Karla Lárraga was interviewed about social media content strategy alongside Byron Underwood in Champions School of Real Estate’s August 2018 Super Star Interview.
Karla Larraga 