The team at Forbes asked communications pros how they check their communications before they launch.
My response: “Consider the outsider, the insider, and the detective: Would a non-industry reader be able to clearly understand your news? Are you sharing the important details that an industry insider would need? If someone fact checked your announcement, is everything that’s verifiable correct? Answer these questions, then run the announcement by someone in a different team for a fresh perspective.”
Read the full article, here: https://www.forbes.com/sites/forbescommunicationscouncil/2019/06/07/14-ways-to-grade-your-communications-plan-before-it-launches/
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