In the digital age, video marketing is one of the hottest ways that businesses can share their content with potential customers. One of the largest video sharing communities is YouTube, with over 1.9 billion users logging in each month worldwide.

Forbes asked its Forbes Communications Council Members how they would recommend brands leverage YouTube to engage with their audiences.

My thoughts as a communications consultant were:

“There’s so much you can do with video! You can inspire by sharing success stories and interviews, teach relevant and useful tips that can be applied quickly and easily, bring your company to life and entertain your audience by sharing behind-the-scenes shots and highlight clients successes. Make it fun, avoid in-your-face selling and put yourself in your customer’s shoes when creating videos! – Karla Larraga

Click here to read the full article on Forbes.com.