Category: Sports & Media Operations

• Whirlwind Week: Serving as Venue Press Officer for the 2025 Concacaf Gold Cup

  In June 2025, I served as Venue Press Officer for the 2025 Concacaf Gold Cup group stage at AT&T Stadium — a FIFA World Cup 2026 host venue. Managing 179 credentialed media members across four international matches, with a bilingual team of 25 volunteers, it was the biggest assignment of my sports PR career to…

  Karla Lárraga

  June 30, 2025

  Sports & Media Operations

  AT&T Stadium, bilingual, Concacaf, FIFA World Cup 2026, Gold Cup, life, media operations, Soccer, soccer communications, sports, sports PR, travel, venue press officer, writing