Tag: soccer communications
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Hello, LA…My First Assignment as Concacaf Media Officer
A last-minute Los Angeles cutout on my vision board. A call from Concacaf a few months after Gold Cup. My first assignment as Media Officer — CMO — for Match 21 of the Champions Cup at Dignity Health Sports Park. Here’s what it felt like to be called up — and what fifteen years of…
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Whirlwind Week: Serving as Venue Press Officer for the 2025 Concacaf Gold Cup
In June 2025, I served as Venue Press Officer for the 2025 Concacaf Gold Cup group stage at AT&T Stadium — a FIFA World Cup 2026 host venue. Managing 179 credentialed media members across four international matches, with a bilingual team of 25 volunteers, it was the biggest assignment of my sports PR career to…
Karla Larraga 