In deciding to write this “Anatomy of a Link Post” blog, I wanted to ensure I wrote something that would help answer some of the most frequently referenced questions I’ve received. Take a look at the graphics and descriptions below to learn more about every section of a link post. I’ve included dimensions, helpful links, and very detailed information. Enjoy!

In the above example, you’ll notice I numbered five key areas I want to make notes on for you:

1. Text Post + Shared Link:

We share an article or link with the intention of informing our audiences, so it’s important to frame the article with post relevant content. To actually share the article, this is also where you will copy-paste the link.

Pro Tip 1: If this is a promoted post you’ll have to limit your post text to 90 characters, so be prepared to be concise.

Pro Tip 2: You can (and, most times, should) delete the link from the post after it’s been loaded to the post.

Pro Tip 3: I use link tracker Bit.Ly to share my links – this helps me go back and see which posts had the most activity and what platforms

2. The Graphic

The recommended image size, per Facebook, is 1,200 x 628 pixels or an image ratio of 1.9:1. Skew out of that and you’ll cut off parts of your graphic (as demonstrated in the figure above)

You have the ability to edit the automatically generated link headline on your post, just know that you have a limit of 100 characters to do so. Click on the text to open up the editing option.

You have the ability to edit the automatically generated link description below the link headline. You have a limit of 250 characters to do so. Click on the text to open up the editing option.

Pro Tip: In Carousel Format (see #5 below for more information) you will have the opportunity to edit a link description on each photo, with up to 100 characters to work with on each photo.

The Available Images area is the area where you have the option to add more graphics in a format known on Facebook as the Carousel Format. The carousel format lets you show up to 5 images and/or videos, headlines, and links or calls to action in a single post. Anyone who sees your post can then scroll through the carousel cards by swiping on mobile phones or tablets or clicking the arrows on computers.

Per Facebook, “the carousel format can support a variety of businesses and needs. You can use the carousel format to Showcase specific products you sell or apps you own, Show details about specific products, packages or apps, Tell a story through the successive carousel cards or to showcase one long image”

Note that the recommended image sizes in Carousel Format are, per Facebook, 600 x 600 pixels or an image ratio of 1:1. Note that, as mentioned above, you’ll be able to edit the link description on each photo, with up to 100 characters to work with on each photo.

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• The recommended image size is 1,200 x 628 pixels
• The image ratio: 1.9:1
• Post Text: Page Post: 63,206 characters; Page Post Ad: 90 Characters
• Headline: Page Post: 100 characters; Page Post Ad: 25 Characters
• Link description: Page Post: 250 characters; Page Post Ad: 30 Characters
• Carousel Format: Up to 5 images and/or videos, headlines, and links or calls to action in a single post; recommended image size is 600 x 600 pixels, and the image ratio is 1:1
• Bonus Tip: If you want to promote any of these links as ads, your image may not include more than 20% text. Check your text percentage, here.

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