I find that the more changes and additions that Facebook includes, the more excited I am to tinker with them. Everyone is looking how to optimize their Facebook posts, but not nearly as many take the time to finesse their posts so that they are as eye-catching and attention-grabbing as possible. That’s where this post comes in.
The Anatomy of a Link Post
In the above example, you’ll notice I numbered five key areas I want to make notes on for you:
1. Text Post + Shared Link:
We share an article or link with the intention of informing our audiences, so it’s important to frame the article with post relevant content. To actually share the article, this is also where you will copy-paste the link.
Pro Tip 1: If this is a promoted post you’ll have to limit your post text to 90 characters, so be prepared to be concise.
Pro Tip 2: You can (and, most times, should) delete the link from the post after it’s been loaded to the post.
Pro Tip 3: I use link tracker Bit.Ly to share my links – this helps me go back and see which posts had the most activity and what platforms
2. The Graphic
The recommended image size, per Facebook, is 1,200 x 628 pixels or an image ratio of 1.9:1. Skew out of that and you’ll cut off parts of your graphic (as demonstrated in the figure above)
3. Link Headline
4. Link Text
5. Available Images (AKA Carousel Format)
Per Facebook, “the carousel format can support a variety of businesses and needs. You can use the carousel format to Showcase specific products you sell or apps you own, Show details about specific products, packages or apps, Tell a story through the successive carousel cards or to showcase one long image”
- The recommended image size is 1,200 x 628 pixels
- The image ratio: 1.9:1
- Post Text: Page Post: 63,206 characters; Page Post Ad: 90 Characters
- Headline: Page Post: 100 characters; Page Post Ad: 25 Characters
- Link description: Page Post: 250 characters; Page Post Ad: 30 Characters
- Carousel Format: Up to 5 images and/or videos, headlines, and links or calls to action in a single post; recommended image size is 600 x 600 pixels, and the image ratio is 1:1
- Bonus Tip: If you want to promote any of these links as ads, your image may not include more than 20% text. Check your text percentage, here.
That’s it for this post – I hope this helps you or at least serves you as a handy reference when creating your content! Please don’t hesitate to get in touch if you have any questions; make a note in the comments section below or send me a message directly here:
xx – K
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