Tag: social media
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5 Things To Remember When Checking Your Digital Footprint
It’s been a while since I visited my blog, but here I go taking a stab at it again. When it comes to digital marketing, everyone knows the importance of your web and social media presence, but have you ever taken the time to consider your online footprint? It’s important that you do! Here are…
Karla Lárraga
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Talking Social Media on Champions School of Real Estate’s August Super Star Interview
Communications expert Karla Lárraga was interviewed about social media content strategy alongside Byron Underwood in Champions School of Real Estate’s August 2018 Super Star Interview.
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Using Instagram to Drive Traffic to your Site
Instagram is fantastic for social media marketing. Consider this: – Instagram has 300 million active monthly users – Instagram users have shared over 30 billion photos to date, and now share an average of 70 million photos per day – Instagram is considered the most important social network by more American teens (at 32 percent)…
Karla Lárraga
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The Anatomy of a Link Post
I find that the more changes and additions that Facebook includes, the more excited I am to tinker with them. Everyone is looking how to optimize their Facebook posts, but not nearly as many take the time to finesse their posts so that they are as eye-catching and attention-grabbing as possible. That’s where this post…
Karla Lárraga
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Sharing a Win: Barbara Corcoran Event Success and Takeaways
So, the first and second quarter of 2016 were almost entirely devoted to the planning and execution of Champions School of Real Estate’s Keynote 2016 Events in Dallas and Houston. I’m proud to share that the back-to-back events were a complete success for our team! As Champions School of Real Estate’s current communications director, I…
Karla Lárraga
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Social Done Right (CC: @AmericanAir)
American Airlines, the giant corporate behemoth of an airline, just made my night. They did so in such a way that this tired #procastipacker (that’s totally a thing, right?) was smiling and singing to the beat of Kool and the Gang’s Celebrate. I had to stop and write them some props. But, first, the tweets…
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Intro to #SMM Content Planning
I’m starting a new social media blog post series to provide you with practical advice and the specific tools and services that I use on a daily basis while planning for and creating social media content. In this post, I am going to focus on just one area: content planning, the first step in creating a cohesive social media plan. Have…
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Trolls on Trolls on Trolls: An Ugly Side of Social Media
I love just about everything about being a communications professional. I enjoy – truly enjoy – the challenge of evangelizing a brand message through the right avenues to reach just the right people. I love how much technology keeps advancing and how the world, once so large and inaccessible, is now within reach to anyone with a…
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plugged in: 12 Things Worth Reading this week
Feed your brain with this week’s plugged in. I read and sorted through plenty of articles this week to finally select the 12 pieces I felt were the most relevant to this weeks news, that caught my attention for exceptional reporting and intriguing content, that displayed the most exciting innovations of our current times and…
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Creating a Professional Twitter Profile Bio
“Twitter is not a technology. It’s a conversation. And it’s happening with or without you.” – @charleneli My focus for today is simple – after several requests for help on this very topic, I am writing this blog to help those who are using Twitter learn how to strategically write their Twitter Profile Bios. So much work is…
Karla Lárraga
Karla Larraga 