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New Challenges, Exciting Opportunities: Gold Cup 2025
Some of you already know, but now that it’s officially official—I’m so excited to share that I’ve been selected by CONCACAF to serve as the Venue Press Officer (VPO) for all four Dallas-based matches of the 2025 Gold Cup at AT&T Stadium! ⚽️🏆 This June, I’ll be stepping away from my day-to-day at CAIL for…
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Speaking at TWU’s Bold Leader Speaker Series: The Power of Persuasion
I’m incredibly excited to be part of the Bold Leader Speaker Series at Texas Woman’s University, hosted by the JNIWL Center for Student Leadership! This upcoming panel, “The Power of Persuasion in Achieving Professional and Organizational Goals,” will dive into one of the most valuable skills in any career—the ability to influence, negotiate, and communicate…
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Why You Should Do a Digital Footprint Audit for Your Personal Brand
In today’s digital world, your online presence can be just as influential as an in-person interaction. Whether you’re networking, job hunting, or simply maintaining your reputation, what people find when they research you online can significantly impact their perception of you. That’s why conducting a digital footprint audit is a crucial step in shaping and…
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Lights, Music, Media: Debuting as a VPO at a Live Music Event
This weekend, I had the chance to serve as the Venue Press Officer for #MexTourLive Dallas featuring GRUPO EL DUELO at the AT&T Performing Arts Center—and it was such a fun and fulfilling experience. Even better, I got to work alongside some amazing volunteers who helped bring it all together. Even though my day-to-day focus…
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An Emphasis on Strengths: My Thoughts on Personality Assessments
The fact that I know I’m an ENFJ and an Enneagram 9 with Maximizer, Developer, Adaptability, Communication, and Strategic as my top 5 strengths – already tells you I’m a fan of personality assessments. Tools like the Gallup CliftonStrengths Finder and the Myers-Briggs Type Indicator®, offer valuable insights into our behaviors, strengths, and potential career…
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Tailoring the Medium to the Message
Not all internal updates are newsworthy, but that doesn’t diminish their value. Tailoring communication channels to suit each type of news is crucial. Strategic emails, social media, web announcements, newsletters, podcasts, webinars, video content, and infographics are all effective tools for different kinds of updates, ensuring maximum impact and engagement.
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Thirteen Years In: 2024 CONCACAF Nations League Finals at AT&T Stadium
I’ve been working in Soccer PR for 13 years, but this was the first time I experienced the magic of being on the field in the final moments—confetti raining down from the ceiling, the U.S. Men’s National Team celebrating their win with family and friends, and the pitch absolutely swarming with photographers capturing every second…
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CONCACAF Nations League Finals
Reflecting on another special moment in my sports media journey, I’m beyond excited to share my recent experience as Assistant Venue Press Officer at the CONCACAF Nations League finals at AT&T Stadium. It was an honor to work alongside the Concacaf teams, witnessing firsthand the culmination of their efforts. How the VPO keeps tabs of…
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Capturing the Spotlight: Understanding Newsworthiness
As communication pros, it’s tough to explain why not every initiative is newsworthy. To stand out in a sea of stories, consider if it’s timely, relevant, impactful, unique, and emotionally engaging. By pitching only significant news, you build trust with the media and establish yourself as a reliable source. This approach strengthens your relationship with…
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CAIL’s 75th Anniversary feature article in the November Issue of the Texas Bar Journal
We had the very special opportunity to feature an article highlighting CAIL’s rich history, mission, and impact over 75 years in The Texas Bar Journal. The Texas Bar Journal is the official State Bar of Texas publication and the only legal magazine reaching every attorney in Texas. According to the Texas Bar Journal’s media kit,…
Professional Communicator. I play with words and love connecting people, brands, and ideas.
Karla Larraga 