-
CONCACAF Nations League Finals
Reflecting on another special moment in my sports media journey, I’m beyond excited to share my recent experience as Assistant Venue Press Officer at the CONCACAF Nations League finals at AT&T Stadium. It was an honor to work alongside the Concacaf teams, witnessing firsthand the culmination of their efforts. How the VPO keeps tabs of…
-
Capturing the Spotlight: Understanding Newsworthiness
As communication pros, it’s tough to explain why not every initiative is newsworthy. To stand out in a sea of stories, consider if it’s timely, relevant, impactful, unique, and emotionally engaging. By pitching only significant news, you build trust with the media and establish yourself as a reliable source. This approach strengthens your relationship with…
-
CAIL’s 75th Anniversary feature article in the November Issue of the Texas Bar Journal
We had the very special opportunity to feature an article highlighting CAIL’s rich history, mission, and impact over 75 years in The Texas Bar Journal. The Texas Bar Journal is the official State Bar of Texas publication and the only legal magazine reaching every attorney in Texas. According to the Texas Bar Journal’s media kit,…
-
5 Things To Remember When Checking Your Digital Footprint
It’s been a while since I visited my blog, but here I go taking a stab at it again. When it comes to digital marketing, everyone knows the importance of your web and social media presence, but have you ever taken the time to consider your online footprint? It’s important that you do! Here are…
-
Congratulations on 25 years, MLS!
Congratulations on 25 years, MLS! After participating in Major League’s Soccer Media Marketing Tour in Los Angeles last week, I can’t help but share a quick note regarding how honored I feel to continue to be invited to be a part of the soccer world. It’s been over 10 years since I interned at the…
-
A New Chapter
After six years as communications director for Champions School of Real Estate, the largest real estate school in the country, Karla Lárraga is taking her career in a new direction in the Dallas-Fort Worth Metropolitan area.
-
Amazing Gluten-Free Brownies
Hi there! I adapted a recipe I found and created amazing gluten-free brownies that got rave reviews and requests for seconds (and thirds) from people who normally scoff at GF food! 😊 So, naturally, I’m sharing! Here you go: Ingredients: 1/2 cup butter 1 cup brown sugar 2 eggs 1 teaspoon vanilla extract 1/3 cup…
-
11 Creative Ways To Leverage YouTube For Your Brand’s Marketing Efforts
In the digital age, video marketing is one of the hottest ways that businesses can share their content with potential customers. One of the largest video sharing communities is YouTube, with over 1.9 billion users logging in each month worldwide. Forbes asked its Forbes Communications Council Members how they would recommend brands leverage YouTube to engage with…
-
Nomination Submission Secured Placement for HousingWire Magazine’s 2019 Women of Influence
I wrote and submitted a nomination for Champions School of Real Estate’s CEO/founder Rita Santamaria to be considered for HousingWire Magazine’s 2019 Women of Influence issue in April. It was exciting to get the news that Rita was not only recognized as a 2019 Women of Influence, she was also hand-selected to be one of the…
-
Dealing with a Communication Impasse in a Business or Personal Relationship
What happens to our communication when we’re working through a disagreement? Story Time: Mexican Telenovelas When I was younger, my family and I would often watch Mexican soap operas. I’d stare wide-eyed at the characters’ dramatic story-lines punctuated by shouting matches and dramatic pauses, cold shoulders and revenge sequences that enveloped every episode. My parents…
Bilingual communications professional. Fifteen years building brands, directing media operations, and showing up for big moments in global football and entertainment.
Karla Larraga 