The team at Forbes asked the classic question: What do you wish you knew when you first started? My response: “Accept early on that you don’t know what you don’t know, so be intentional about seeking the perspectives of those who have been in your shoes before you. Appreciate constructive criticism—it will only make you…

The team at Forbes asked shared the opinions of 10 Forbes Communications Council members regarding the most important factors to consider when evaluating compatibility with an influencer. My response: “Since social media is leaning toward a policy of transparency in influencer brand partnerships, audiences are more aware than ever that influencers are paid to promote…

The team at the Forbes Communications Council asked members what essential strategies we’d recommend a company do during the first 48 hours of a crisis. My response: “All key players — executive team, legal team, relevant parties — should be completely briefed on the situation, but there should be one point of contact for all communications…