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Karla Larraga

Bilingual communications professional. Fifteen years building brands, directing media operations, and showing up for big moments in global football and entertainment.

  • About Karla
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  • Intro to #SMM Content Planning

    I’m starting a new social media blog post series to provide you with practical advice and the specific tools and services that I use on a daily basis while planning for and creating social media content. In this post, I am going to focus on just one area: content planning, the first step in creating a cohesive social media plan. Have…

    Karla Lárraga

    October 26, 2015
    Uncategorized
    content planning, marketing, social media, social media tips
  • Trolls on Trolls on Trolls: An Ugly Side of Social Media

    I love just about everything about being a communications professional.  I enjoy – truly enjoy – the challenge of evangelizing a brand message through the right avenues to reach just the right people.  I love how much technology keeps advancing and how the world, once so large and inaccessible, is now within reach to anyone with a…

    Karla Lárraga

    July 28, 2015
    Opinion, Social Media
    Personal Branding, Politics, SMM, social media, Trolls
  • A Letter to My Little Brother

    Dear Luis, Luisypoo, Andresito… You are getting married on Saturday. Luis, you are getting MARRIED on Saturday. Wasn’t it just yesterday that we were sword-fighting with sticks outside of mom’s PTA meetings? Wasn’t it just the other day that we were turning every.single.piece.of.furniture upside down in the living room building forts with sheets? Or, just…

    Karla Lárraga

    July 10, 2015
    Family
  • plugged in: 12 Things Worth Reading this week

    Feed your brain with this week’s plugged in. I read and sorted through plenty of articles this week to finally select the 12 pieces I felt were the most relevant to this weeks news, that caught my attention for exceptional reporting and intriguing content, that displayed the most exciting innovations of our current times and…

    Karla Lárraga

    July 1, 2015
    News, Plugged In
    AFP, Black Churches, Christian Science Monitor, Cybersecurity, Donald Trump, Esquire, Fortune Magazine, Gay Marriage, Google, Greece, Healthcare, ISIS, New York Times, Racial Tension, social media, Solar Impulse, Solar Plane, Technology, The Next Web, World Peace
  • Health Surprises, Lifestyle Changes and the Best Chocolate Shake I’ve Ever Had

    “To keep the body in good health is a duty… otherwise we shall not be able to keep our mind strong and clear.” – Buddha I went into my last doctor’s visit at the insistence of a colleague after one of our friends had a serious and unexpected health situation come up. The visit was quick…

    Karla Lárraga

    June 27, 2015
    Health, Recipes
    chocolate shake, Cholesterol, recipe
  • Creating a Professional Twitter Profile Bio

    “Twitter is not a technology. It’s a conversation. And it’s happening with or without you.” – @charleneli My focus for today is simple – after several requests for help on this very topic, I am writing this blog to help those who are using Twitter learn how to strategically write their Twitter Profile Bios. So much work is…

    Karla Lárraga

    June 26, 2015
    Social Media, Twitter
    marketing, marketing tips, social media, social media marketing, twitter, twitter tips
  • plugged in: 12 Things Worth Reading this week

    Random story: In one of the International Studies courses I took at Baylor, the instructor assigned a subscription to The Economist as part of our required reading for the semester. Her logic? Following news is an on-going process; to truly understand the consequences of news as it plays out, one needs to acquire a wider perspective on what political…

    Karla Lárraga

    June 24, 2015
    News, Plugged In
  • App of the Month: Studio Design

    I don’t know whether it is the fact that I am always looking for ways to streamline my life or if it’s that I have a problem with finding new ways to spend more time on my smart devices, but if anyone takes a quick look at my phone, they will quickly see that I…

    Karla Lárraga

    June 23, 2015
    App of the Month, Social Media
  • Meet Karla

    Hi there, Thank you for stopping by my website! My name is Karla Lárraga and I am a Dallas-based communications professional with a passion for building engaging brands by increasing their visibility to their target markets. I have an exciting, diversified communications background that has taken me all around the country to work in several…

    Karla Lárraga

    June 16, 2015
    Uncategorized
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Thank you for stopping by. Growth is propelled when one actively seeks out new experiences, expands their networks, and welcomes the exchange of new ideas. I look forward to meeting you – let’s connect!

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