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How To ‘Grade’ Your Communications Plan Before It Launches
The team at Forbes asked communications pros how they check their communications before they launch. My response: “Consider the outsider, the insider, and the detective: Would a non-industry reader be able to clearly understand your news? Are you sharing the important details that an industry insider would need? If someone fact checked your announcement, is…
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Live Today Fully.
I lost a lifelong friend this past week, which brought present a few key reminders about really living. I share these because I hope that you stumble across this little blog of mine and see each point as a gentle tug of the ears, and don’t have to experience this to put it into action.…
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What do you wish you knew when you first started your career?
The team at Forbes asked the classic question: What do you wish you knew when you first started? My response: “Accept early on that you don’t know what you don’t know, so be intentional about seeking the perspectives of those who have been in your shoes before you. Appreciate constructive criticism—it will only make you…
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Is That Influencer Compatible With Your Business?
The team at Forbes asked shared the opinions of 10 Forbes Communications Council members regarding the most important factors to consider when evaluating compatibility with an influencer. My response: “Since social media is leaning toward a policy of transparency in influencer brand partnerships, audiences are more aware than ever that influencers are paid to promote…
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What should a company do during the first 24 hours of a crisis?
The team at the Forbes Communications Council asked members what essential strategies we’d recommend a company do during the first 48 hours of a crisis. My response: “All key players — executive team, legal team, relevant parties — should be completely briefed on the situation, but there should be one point of contact for all communications…
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If your mailbox is essentially a holding cell for unsolicited mail, continue reading…
If you get more unsolicited paper mail than you’d like, explore the following resources, and thank me later. These options will take a few months to start working, but I am happy with the results and know that most of the mail I receive now is actually mail that matters: • Mags & Catalogs, mailers:…
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Look Ahead: December Content Planning
As many of you know, I enjoy working with individuals to help them develop social media content plans that are tailored to meet their goals and objectives. One agency process that benefits EVERYONE is planning + a great content calendar! Consider the blog series a cheat sheet – I’m linking important information about holidays and…
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Thankful.
In the spirit of Thanksgiving, this year has given me a lot to reflect on and so much to be grateful for. This year has truly been one for the books – I’ve experienced tremendous grief and loss with my grandmother’s passing in April and the passing of another friend this year. In addition, a better…
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Happy Saturday :)
Hello, hello – and happy Saturday! As many of you all know, I use this blog to share communications tips and tricks, but also to give you a true look at who I am and what I am about. I feel that many people get lost in the idea of projecting perfection and so many…
Bilingual communications professional. Fifteen years building brands, directing media operations, and showing up for big moments in global football and entertainment.
Karla Larraga 