Category: Social Media
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Talking Social Media Live on KGVI Radio’s “Smoker Broker” Radio Show
I had the great opportunity to join Robert Meche, the “Smoker Broker” and Broker/Owner of Small World Realty, to chat about social media and real estate on the weekly radio show he hosts. We glossed over a lot of topics and could have stayed chatting for hours! Take a look at the show’s live stream…
Karla Lárraga
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Content Creation: Easily create a Facebook or Instagram story in PowerPoint or Keynote (step-by-step)
Hey guys, I get asked about easy ways to create content pretty regularly by real estate students – here’s an easy way to use PowerPoint or Keynote to create snazzy looking animated stories for Instagram and Facebook. Hope this helps and if you have any other ideas you’d like more tips on, let me know!…
Karla Lárraga
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Using Instagram to Drive Traffic to your Site
Instagram is fantastic for social media marketing. Consider this: – Instagram has 300 million active monthly users – Instagram users have shared over 30 billion photos to date, and now share an average of 70 million photos per day – Instagram is considered the most important social network by more American teens (at 32 percent)…
Karla Lárraga
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The Anatomy of a Link Post
I find that the more changes and additions that Facebook includes, the more excited I am to tinker with them. Everyone is looking how to optimize their Facebook posts, but not nearly as many take the time to finesse their posts so that they are as eye-catching and attention-grabbing as possible. That’s where this post…
Karla Lárraga
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Social Done Right (CC: @AmericanAir)
American Airlines, the giant corporate behemoth of an airline, just made my night. They did so in such a way that this tired #procastipacker (that’s totally a thing, right?) was smiling and singing to the beat of Kool and the Gang’s Celebrate. I had to stop and write them some props. But, first, the tweets…
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Social Media: Image Creation & 2016 Image Size Cheat Sheet
A few months ago I shared information related to Content Planning for Social Media – an important initial step in building your social media strategy. In this blog, I will cover design tools and apps that I regularly use to create the content I plan. Consider this – whenever a post is being shared to…
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Getting it Done: Digital Tools of the Trade
It was over coffee that my friend asked me why I carried the black rechargeable battery with my everywhere I went. “Would it hurt you to disconnect, just for a little bit?” It would. The brick of a rechargeable battery (which is amazing by the way — purchase one, here) I carry around is a saving…
Karla Lárraga
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Trolls on Trolls on Trolls: An Ugly Side of Social Media
I love just about everything about being a communications professional. I enjoy – truly enjoy – the challenge of evangelizing a brand message through the right avenues to reach just the right people. I love how much technology keeps advancing and how the world, once so large and inaccessible, is now within reach to anyone with a…
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Creating a Professional Twitter Profile Bio
“Twitter is not a technology. It’s a conversation. And it’s happening with or without you.” – @charleneli My focus for today is simple – after several requests for help on this very topic, I am writing this blog to help those who are using Twitter learn how to strategically write their Twitter Profile Bios. So much work is…
Karla Lárraga
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App of the Month: Studio Design
I don’t know whether it is the fact that I am always looking for ways to streamline my life or if it’s that I have a problem with finding new ways to spend more time on my smart devices, but if anyone takes a quick look at my phone, they will quickly see that I…
Karla Lárraga
Karla Larraga 