Category: Uncategorized
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New Challenges, Exciting Opportunities: Gold Cup 2025
Some of you already know, but now that it’s officially official—I’m so excited to share that I’ve been selected by CONCACAF to serve as the Venue Press Officer (VPO) for all four Dallas-based matches of the 2025 Gold Cup at AT&T Stadium! ⚽️🏆 This June, I’ll be stepping away from my day-to-day at CAIL for…
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Speaking at TWU’s Bold Leader Speaker Series: The Power of Persuasion
I’m incredibly excited to be part of the Bold Leader Speaker Series at Texas Woman’s University, hosted by the JNIWL Center for Student Leadership! This upcoming panel, “The Power of Persuasion in Achieving Professional and Organizational Goals,” will dive into one of the most valuable skills in any career—the ability to influence, negotiate, and communicate…
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Why You Should Do a Digital Footprint Audit for Your Personal Brand
In today’s digital world, your online presence can be just as influential as an in-person interaction. Whether you’re networking, job hunting, or simply maintaining your reputation, what people find when they research you online can significantly impact their perception of you. That’s why conducting a digital footprint audit is a crucial step in shaping and…
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Thirteen Years In: 2024 CONCACAF Nations League Finals at AT&T Stadium
I’ve been working in Soccer PR for 13 years, but this was the first time I experienced the magic of being on the field in the final moments—confetti raining down from the ceiling, the U.S. Men’s National Team celebrating their win with family and friends, and the pitch absolutely swarming with photographers capturing every second…
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CAIL’s 75th Anniversary feature article in the November Issue of the Texas Bar Journal
We had the very special opportunity to feature an article highlighting CAIL’s rich history, mission, and impact over 75 years in The Texas Bar Journal. The Texas Bar Journal is the official State Bar of Texas publication and the only legal magazine reaching every attorney in Texas. According to the Texas Bar Journal’s media kit,…
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Congratulations on 25 years, MLS!
Congratulations on 25 years, MLS! After participating in Major League’s Soccer Media Marketing Tour in Los Angeles last week, I can’t help but share a quick note regarding how honored I feel to continue to be invited to be a part of the soccer world. It’s been over 10 years since I interned at the…
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A New Chapter
After six years as communications director for Champions School of Real Estate, the largest real estate school in the country, Karla Lárraga is taking her career in a new direction in the Dallas-Fort Worth Metropolitan area.
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11 Creative Ways To Leverage YouTube For Your Brand’s Marketing Efforts
In the digital age, video marketing is one of the hottest ways that businesses can share their content with potential customers. One of the largest video sharing communities is YouTube, with over 1.9 billion users logging in each month worldwide. Forbes asked its Forbes Communications Council Members how they would recommend brands leverage YouTube to engage with…
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Nomination Submission Secured Placement for HousingWire Magazine’s 2019 Women of Influence
I wrote and submitted a nomination for Champions School of Real Estate’s CEO/founder Rita Santamaria to be considered for HousingWire Magazine’s 2019 Women of Influence issue in April. It was exciting to get the news that Rita was not only recognized as a 2019 Women of Influence, she was also hand-selected to be one of the…
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What do you wish you knew when you first started your career?
The team at Forbes asked the classic question: What do you wish you knew when you first started? My response: “Accept early on that you don’t know what you don’t know, so be intentional about seeking the perspectives of those who have been in your shoes before you. Appreciate constructive criticism—it will only make you…
Karla Larraga 