Category: Uncategorized
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Is That Influencer Compatible With Your Business?
The team at Forbes asked shared the opinions of 10 Forbes Communications Council members regarding the most important factors to consider when evaluating compatibility with an influencer. My response: “Since social media is leaning toward a policy of transparency in influencer brand partnerships, audiences are more aware than ever that influencers are paid to promote…
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What should a company do during the first 24 hours of a crisis?
The team at the Forbes Communications Council asked members what essential strategies we’d recommend a company do during the first 48 hours of a crisis. My response: “All key players — executive team, legal team, relevant parties — should be completely briefed on the situation, but there should be one point of contact for all communications…
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Look Ahead: December Content Planning
As many of you know, I enjoy working with individuals to help them develop social media content plans that are tailored to meet their goals and objectives. One agency process that benefits EVERYONE is planning + a great content calendar! Consider the blog series a cheat sheet – I’m linking important information about holidays and…
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Talking Social Media on Champions School of Real Estate’s August Super Star Interview
Communications expert Karla Lárraga was interviewed about social media content strategy alongside Byron Underwood in Champions School of Real Estate’s August 2018 Super Star Interview.
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TALKING SOCIAL MEDIA LIVE ON CSRE’S “REAL ESTATE INDUSTRY UPDATE” LIVE BROADCAST
I had the wonderful opportunity to be a part of Champions’ Industry Update series to chat about social media marketing! We covered several topics over the hour-long show and could have stayed chatting for hours! Take a look at the show’s live stream below:
Karla Larraga 