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5 Things To Remember When Checking Your Digital Footprint
It’s been a while since I visited my blog, but here I go taking a stab at it again. When it comes to digital marketing, everyone knows the importance of your web and social media presence, but have you ever taken the time to consider your online footprint? It’s important that you do! Here are…
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Congratulations on 25 years, MLS!
Congratulations on 25 years, MLS! After participating in Major League’s Soccer Media Marketing Tour in Los Angeles last week, I can’t help but share a quick note regarding how honored I feel to continue to be invited to be a part of the soccer world. It’s been over 10 years since I interned at the…
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A New Chapter
After six years as communications director for Champions School of Real Estate, the largest real estate school in the country, Karla Lárraga is taking her career in a new direction in the Dallas-Fort Worth Metropolitan area.
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Amazing Gluten-Free Brownies
Hi there! I adapted a recipe I found and created amazing gluten-free brownies that got rave reviews and requests for seconds (and thirds) from people who normally scoff at GF food! 😊 So, naturally, I’m sharing! Here you go: Ingredients: 1/2 cup butter 1 cup brown sugar 2 eggs 1 teaspoon vanilla extract 1/3 cup…
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11 Creative Ways To Leverage YouTube For Your Brand’s Marketing Efforts
In the digital age, video marketing is one of the hottest ways that businesses can share their content with potential customers. One of the largest video sharing communities is YouTube, with over 1.9 billion users logging in each month worldwide. Forbes asked its Forbes Communications Council Members how they would recommend brands leverage YouTube to engage with…
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Nomination Submission Secured Placement for HousingWire Magazine’s 2019 Women of Influence
I wrote and submitted a nomination for Champions School of Real Estate’s CEO/founder Rita Santamaria to be considered for HousingWire Magazine’s 2019 Women of Influence issue in April. It was exciting to get the news that Rita was not only recognized as a 2019 Women of Influence, she was also hand-selected to be one of the…
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Dealing with a Communication Impasse in a Business or Personal Relationship
What happens to our communication when we’re working through a disagreement? Story Time: Mexican Telenovelas When I was younger, my family and I would often watch Mexican soap operas. I’d stare wide-eyed at the characters’ dramatic story-lines punctuated by shouting matches and dramatic pauses, cold shoulders and revenge sequences that enveloped every episode. My parents…
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How To ‘Grade’ Your Communications Plan Before It Launches
The team at Forbes asked communications pros how they check their communications before they launch. My response: “Consider the outsider, the insider, and the detective: Would a non-industry reader be able to clearly understand your news? Are you sharing the important details that an industry insider would need? If someone fact checked your announcement, is…
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Live Today Fully.
I lost a lifelong friend this past week, which brought present a few key reminders about really living. I share these because I hope that you stumble across this little blog of mine and see each point as a gentle tug of the ears, and don’t have to experience this to put it into action.…
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What do you wish you knew when you first started your career?
The team at Forbes asked the classic question: What do you wish you knew when you first started? My response: “Accept early on that you don’t know what you don’t know, so be intentional about seeking the perspectives of those who have been in your shoes before you. Appreciate constructive criticism—it will only make you…
Professional Communicator. I play with words and love connecting people, brands, and ideas.
Karla Larraga 